Swedish people prefer physical bills to electronic

Reitti (26.06.2010 - Juhani Artto) A large majority of Swedish people want to receive their bills in physical rather than electronic form. This has once again been confirmed by the study TMS Sifo has made annually for the last five years. Eight out of ten people prefer the physical delivery form, and as many again insist on retaining the right and freedom to choose in which form bills should be delivered in the future also.

The results from the study have been fairly consistent throughout the five-year period. Even the 15 to 29 year old age group have the same attitude as older people. The study is based on interviews with 2,000 private individuals.

These findings cannot be ignored and alternative mail ways of receiving mail must be facilitated, says Andreas Falkenmark, director of Post Norden's business sector Meddelande Sverige. Too strict ways of making the flow more effective may lead to increased costs as relations between the customers and the service providers would worsen, he warns.

According to the TNS Sifo study over 40 per cent of respondents regard the increased e-communication as positive but almost 30 per cent view it as negative. This division has remained almost unchanged for the last five years.

Among net users attitudes towards using the net as a means of paying ones bills are, however, much more positive. About 80 per cent of the latter pay their bills electronically. Almost half of them receive electronic bills yet not so many pay almost all of their bills through the net.