Journalists appreciate open, reliable and reachable labour market leaders
Helsinki (20.01.2012 - Juhani Artto) What kind of experiences have
journalists had, in the course of their work, when dealing with unions and
their leaders? And
what kind of qualities do journalists appreciate when working with union
A recent survey throws some light on these matters. The replies from 178
journalists, working at various levels and in various sectors of media
organizations, leave no doubt as to what journalists appreciate when it
comes to the unions' engagement with
the media. The most important qualities are -in this order- promptness,
openness, reliability, availability, willingness to engage, and being
up-to-date with the issues at hand.
Personal contacts, regional issues and background information on web sites
are also appreciated but they are clearly less important than the above
mentioned six qualities.
The survey indicates that the role of an organization's number one leader is
very important. Being available, open and active and having the ability to
state ones case reasonably and
understandably makes a good union leader from the point of view of
journalists. Journalists tend to identify trade unions with their
Mikko Mäenpää, the President of the union confederation STTK was mentioned
notably more often than any other person -in 24 replies- when asked, who is
the best labour market leader. Also SAK's President Lauri Lyly (9), Pro's
President Antti Rinne (8) and Metalworkers' Union's President Riku Aalto (5)
received several "votes".
When asked to mention labour market organizations that have failed in their
media communication, up to 49 of the 178 journalists mentioned a
union that is regarded as very introvert.
The survey was made by T-Media Oy. The replies were given in